The project aimed to develop a web syndication format that was:
- "100% vendor neutral,"
- "implemented by everybody,"
- "freely extensible by anybody, and"
- "cleanly and thoroughly specified."
In short order, a project road map was built. The effort quickly attracted more than 150 supporters including David Sifry of Technorati, Mena Trott of Six Apart, Brad Fitzpatrick of LiveJournal, Jason Shellen of Blogger, Jeremy Zawodny of Yahoo, Timothy Appnel of the O'Reilly Network, Glenn Otis Brown of Creative Commons and Lawrence Lessig. Other notables supporting Atom include Mark Pilgrim, Tim Bray, Aaron Swartz, Joi Ito, and Jack Park. Also, Dave Winer, the key figure behind RSS 2.0, gave tentative support to the Atom endeavor (which at the time was called Echo.)
After this point, discussion became chaotic, due to the lack of a decision-making process. The project also lacked a name, tentatively using "Pie," "Echo," and "Necho" before settling on Atom. After releasing a project snapshot known as Atom 0.2 in early July 2003, discussion was shifted off the wiki.
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